Selected Work

Projects built to
perform & inspire.

Each case study represents a real business challenge and a measurable outcome. Not just portfolios - proof.

Lumière
Skincare · E-Commerce
E-Commerce · Shopify · Branding

Lumière Skincare - Luxury Store Redesign

Complete Shopify rebuild for a premium skincare brand entering the US market. We redefined the product story, rebuilt the checkout experience, and created a luxury visual language that justified premium pricing.

340%
Revenue Increase
4.2s
Faster Load Time
28%
AOV Increase
Verdant
Analytics · SaaS
SaaS · Web App · UI Design

Verdant Analytics - Marketing Site Overhaul

Repositioned a B2B analytics SaaS from technical tool to strategic business asset. New information architecture, feature-focused landing pages, and a social proof strategy that addressed enterprise buyer concerns.

2.1×
Trial Signups
67%
Lower Bounce Rate
41%
Demo Request Increase
Ember
Creative Studio · Brand
Branding · Web Design

Ember Studios - Full Brand & Web Launch

From naming to launch, we built the Ember Studios brand from scratch. Visual identity, portfolio site architecture, case study templates, and a new business strategy driven by positioning in the creative production space.

Inbound Inquiries
98
Lighthouse Score
12wk
Delivery Timeline
Axiom
Capital · Fintech
Fintech · Landing Page · CRO

Axiom Capital - Landing Page CRO Campaign

Redesigned paid traffic landing pages for a fintech investment platform. Through rigorous CRO methodology - new hero tests, trust signal placement, and form optimization - we dramatically reduced cost per acquisition.

58%
Lower CAC
4.7%
Conversion Rate
9.2×
ROAS on Paid
Halo
Health · SaaS
Health Tech · SaaS · Landing Page

Halo Health - Patient Acquisition Platform

Redesigned the acquisition funnel for a health tech SaaS serving independent medical practices. Heavy focus on trust, credentialing, HIPAA compliance communication, and reducing friction in the demo booking flow.

190%
Demo Bookings
44%
Form Completion
99
Accessibility Score
Stratum
Architecture · Studio
Professional Services · Portfolio

Stratum Architecture - Studio Portfolio

Portfolio website for a boutique architecture firm with a focus on luxury residential projects. Image-forward layouts, project case study templates, and an inquiry flow designed to attract high-value clients.

4.8×
Qualified Leads
73%
Longer Sessions
0.9s
Page Load Speed

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